How to attract more: Families

Families are the biggest single sector for holidays to the seaside, making up 41 per cent of the entire market. And whilst those with school age children are locked into travelling during school holidays, families with under fives could boost business off-peak. But what do today’s families demand and how can you appeal to those with teenagers to ensure they want to return?

This guide offers the latest statistics and tips on how to attract this key audience.